Online Marketing Communication Keripik Pedas "Maicih"
Zyto Ardim 210110070309, Faculty of Communications. Communication of Management, Department, University of Padjadjaran. Title Research “Online Marketing Communication Maicih Hot Cassava Product“. Descriptive study about step in developing Online Marketing Communication PT. Maicih Inti Sinergi for marketing Maicih Hot Cassava Product. Dadang Sugiana, Drs., M Si. as the main guide and Uud Wahyudin S.sos. as the companion guide. This research aims to determine how to step PT. Maicih Inti Sinergi developing Online Marketing Communication Program for marketing Maicih hot cassava product. The research method which used in this research is descriptive study. The data obtained in this study are obtained using observation, interview, and literature study.This research is using purposive random sampling to gain the data. Sample of this research is owner of the product PT. Maicih Inti Sinergi and it’s parlement. The reliability test of this research is using triangulation source, method and theory.The result of this research showed that PT. Maicih Inti Sinergi is a company as a pioneer of hot cassava product have a uniquely marketing communication strategy, by young entrepeneur and kind a worth business. That meaning is showed thorugh how PT. Maicih Inti Sinergi developing Online Marketing Communication for marketing Maicih hot cassava product which is using online media as a promotion media to make a trend in the citizens.The conclusion of this research showed that PT. Maicih Inti Sinergi success to developing Online Marketing Communication for marketingMaicih spicy chips with using Online media as a promotion media appropriate with the corporate mission and vision of this strategy.Suggestions in this research are PT. Maicih Inti Sinergi needed to improve a innovations about new product and more be creative about marketing strategy to avoiding consumer saturation. As long as Online Media still having a trend, Maicih could be maintaining. However, PT. Maicih Inti Sinergi should be considering another promotion media to forecast of long term so commited innovations are continually relevant with consumer.
Keywords: Marketing, Online, Communication
- Saat ini tidak ada refbacks.