Online Marketing Communication Keripik Pedas "Maicih"

Zyto Ardim, Dadang Sugiana, Uud Wahyudin

Abstrak


Zyto Ardim 210110070309, Faculty of Communications. Communication of Management,    Department, University of Padjadjaran. Title Research “Online Marketing  Communication  Maicih  Hot  Cassava  Product“.  Descriptive  study about step  in  developing  Online  Marketing  Communication  PT.  Maicih  Inti Sinergi for marketing Maicih Hot Cassava Product. Dadang Sugiana, Drs., M Si. as the main guide and Uud Wahyudin S.sos. as the companion guide. This research aims to determine how to step PT. Maicih Inti Sinergi developing Online Marketing Communication Program for marketing Maicih hot cassava product. The research method which used in this research is descriptive study. The data obtained in this study are obtained using observation, interview, and literature study.This  research  is  using  purposive  random sampling  to  gain  the  data. Sample of this research is owner of the product PT. Maicih Inti Sinergi and it’s parlement. The reliability test of this research is using triangulation source, method and theory.The result  of this  research showed  that  PT. Maicih  Inti Sinergi is a company as a pioneer of hot cassava product have a uniquely marketing communication strategy, by young entrepeneur and kind a worth business. That meaning is showed thorugh how PT. Maicih Inti Sinergi developing Online Marketing Communication  for  marketing     Maicih  hot  cassava  product  which  is using online media as a promotion media to make a trend in the citizens.The   conclusion   of   this research    showed    that    PT.    Maicih    Inti    Sinergi  success  to  developing  Online Marketing Communication for marketingMaicih spicy chips with using Online media as a promotion media appropriate with the corporate mission and vision of this strategy.Suggestions in this research are PT. Maicih Inti Sinergi needed to improve a innovations  about  new  product  and  more  be  creative  about  marketing  strategy to avoiding consumer saturation. As long as Online Media still having a trend, Maicih could be maintaining. However, PT. Maicih Inti Sinergi should be considering another promotion media     to  forecast of long  term  so commited innovations are continually relevant with consumer.

 

Keywords: Marketing, Online, Communication


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