MODEL TERINTEGRASI KAPASITAS DESTINASI WISATA UNTUK BISNIS GOVERNANCE PARIWISATA MENGGUNAKAN FORMULA LITTLE’S LAW
Abstrak
Rebuilding tourism business governance due to the Covid19 pandemic can be started by analyzing the constraints of tourist destinations capacity, including for Indonesia's priority tourist destinations, such as Makassar Raya and its surroundings. This study aims to analyze the capacity of tourist destinations, especially foreign tourists as a source of national foreign exchange. This research approach integrates the carrying capacity of tourism with the quantitative method of Little's Law of operations management. This method measures the flow of tourists within the capacity of tourist destinations, which consists of attractions, amenities and accessibility from the initial arrival of foreign tourists at the airport until they return to their countries.The results of this study indicate that from various aspects of attractions, amenities and accessibility to the capacity of tourist destinations in Makassar Raya and its surroundings, there are bottlenecks at the favorite tourist locations, check-in counters in airports, restaurants & cafes on the weekends. Therefore, in order to increase the capacity of foreign tourist visits, additional capacity is needed for the three kinds of bottleneck.
Membangun kembali tata kelola bisnis pariwisata akibat pandemi Covid19 dapat dimulai dengan menganalisis hambatan kapasitas destinasi wisata, termasuk untuk destinasi wisata prioritas Indonesia, seperti Makassar Raya dan sekitarnya. Penelitian ini bertujuan menganalisis kapasitas destinasi wisata, khususnya terhadap turis mancanegara sebagai sumber devisa. Pendekatan penelitian ini mengintegrasikan daya dukung pariwisata dengan metode kuantitatif Aliran Little’s Law dalam lingkup manajemen operasi. Metode ini mengukur kelancaran aliran wisatawan dalam daya tampung kapasitas destinasi wisata, yang terdiri dari atraksi, amenitas dan aksesbilitas dari awal kedatangan wisatawan mancanegara di bandara hingga mereka kembali ke negaranya. Hasil penelitian ini menunjukkan bahwa dari berbagai aspek atraksi, amenitas dan aksesbilitas pada kapasitas destinasi wisata di Makassar Raya dan sekitarnya, terjadi bottleneck pada kapasitas pada lokasi wisata favorit, bandara, restoran & kafe di akhir pekan. Karena itu untuk meningkatkan kapasitas kunjungan wisatawan mancanegara, maka pada ketiga bottleneck tersebut perlu adanya penambahan kapasitas.
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DOI: https://doi.org/10.24198/adbispreneur.v8i1.37458
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