PEMBERDAYAAN POKDARWIS DESA BANDASARI MELALUI LITERASI DIGITAL UNTUK PENGUATAN SMART RURAL TOURISM BERBASIS KOMUNITAS
Abstrak
Digitalization in rural tourism villages is often reduced to social media promotion, emphasizing visual branding instead of data-based destination management. This Community Service Program (PKM) aims to strengthen digital literacy in Bandasari Tourism Village by integrating Global Positioning System (GPS) technology, GPS Exchange Format (GPX) data, and storytelling as community-based destination management tools. Using a Participatory Rural Appraisal (PRA) approach, residents were positioned as active decision-makers. The program consisted of three stages: identifying tourism potential through participatory discussions, training residents to collect and interpret GPS–GPX spatial data, and developing narrative descriptions of tourism waypoints. Data were obtained through participatory observation, focus group discussions, and documentation. The results show a shift in the community’s perception of digitalization. Waypoints, initially viewed only as coordinates, evolved into narrative points representing local identity, enabling the creation of a digital story map. The community also began linking waypoints to local micro-businesses, strengthening the village’s economic network and reducing dependence on individuals with localized knowledge.
Digitalisasi di desa wisata perdesaan sering kali direduksi hanya pada promosi melalui media sosial, dengan penekanan pada pencitraan visual dibandingkan pengelolaan destinasi berbasis data. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memperkuat literasi digital di Desa Wisata Bandasari melalui integrasi teknologi Global Positioning System (GPS), data GPS Exchange Format (GPX), dan pendekatan storytelling sebagai alat pengelolaan destinasi berbasis komunitas. Dengan menggunakan pendekatan Participatory Rural Appraisal (PRA), masyarakat diposisikan sebagai pengambil keputusan aktif. Program ini dilaksanakan melalui tiga tahap, yaitu: identifikasi potensi wisata melalui diskusi partisipatif, pelatihan masyarakat dalam pengumpulan dan pembacaan data spasial GPS–GPX, serta penyusunan deskripsi naratif pada titik-titik wisata (waypoints). Data diperoleh melalui observasi partisipatif, diskusi kelompok terarah, dan dokumentasi. Hasil kegiatan menunjukkan adanya pergeseran persepsi masyarakat terhadap digitalisasi. Waypoints yang semula dipahami hanya sebagai koordinat berkembang menjadi titik-titik naratif yang merepresentasikan identitas lokal, sehingga memungkinkan terbentuknya peta cerita digital (digital story map). Masyarakat juga mulai mengaitkan waypoints dengan usaha mikro lokal, yang memperkuat jejaring ekonomi desa serta mengurangi ketergantungan pada individu-individu dengan pengetahuan lokal yang bersifat personal.
Kata Kunci
Teks Lengkap:
PDFReferensi
Baitulloh, T. G., Endyana, C., Pamungkas, K., & Putra, A. G. I. (2025). Unlocking Potential: Pentahelix Analysis of Stakeholder Roles in the Emerging Tourism Village. Jurnal Ilmu Sosial Mamangan, 14(2), 63–77. https://doi.org/10.22202/mamangan.vxix.xxxx
Bronto, S., Koswara, A., & Lumbanbatu, K. (2006). Stratigrafi gunung api daerah Bandung Selatan, Jawa Barat. Jurnal Geologi Indonesia, 1(2), 89–101. https://doi.org/10.17014/ijog.1.2.89-101
Choenkwan, S., & Rambo, A. T. (2025). Has Promotion of Community-based Tourism been A Successful Rural Development Strategy in Northeast Thailand? Forest and Society, 9(1), 146–163. https://doi.org/10.24259/fs.v9i1.34796
Chountalas, P. T., Chatzifoti, N., Alexandropoulou, A., & Georgakellos, D. A. (2024). Analyzing Barriers to Innovation Management Implementation in Sustainable Tourism Using DEMATEL Method. World, 5(4), 1004–1022. https://doi.org/10.3390/world5040051
Dewali, S. K., Joshi, J. C., Ganju, A., & Snehmani. (2014). A GPS-based real-time avalanche path warning and navigation system. Geomatics, Natural Hazards and Risk, 5(1), 56–80. https://doi.org/10.1080/19475705.2012.762429
Dias, Á., Viana, J., & Pereira, L. (2024). Barriers and policies affecting the implementation of sustainable tourism: the Portuguese experience. In Journal of Policy Research in Tourism, Leisure and Events. Routledge. https://doi.org/10.1080/19407963.2024.2314514
Dionisio, M., & Nisi, V. (2021). Leveraging Transmedia storytelling to engage tourists in the understanding of the destination’s local heritage. Multimedia Tools and Applications, 80(26–27), 34813–34841. https://doi.org/10.1007/s11042-021-10949-2
Edison, E., & Kartika, T. (2024). Pengembangan Storynomic Tourism dalam Upaya Meningkatkan Kualitas Pengalaman Wisatawan di Desa Wisata Ciburial. Jurnal Ilmiah Pariwisata, 29(2), 212. https://doi.org/10.30647/jip.v29i2.1816
Fajri, D. N. A., & Pratiwi, I. (2025). Digitalization in Mycelia Forest Management, Cikole Village: Innovative efforts towards sustainable tourism. Journal of Rural Tourism, 3(1), 87–95. https://doi.org/10.70310/jrt.2025.03010638
Fernández-Villarán, A., Espinosa, N., Abad, M., & Goytia, A. (2020). Model for measuring carrying capacity in inhabited tourism destinations. Portuguese Economic Journal, 19(3), 213–241. https://doi.org/10.1007/s10258-020-00173-5
Gelter, J., Fuchs, M., & Lexhagen, M. (2022). Making sense of smart tourism destinations: A qualitative text analysis from Sweden. Journal of Destination Marketing and Management, 23. https://doi.org/10.1016/j.jdmm.2022.100690
Giampiccoli, A., & Saayman, M. (2018). Community-based tourism development model and community participation. In African Journal of Hospitality, Tourism and Leisure (Vol. 7, Issue 4). www.ajhtl.com
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179–188. https://doi.org/10.1007/s12525-015-0196-8
Ihsan, C., & Rakhmanita. (2023). Pengembangan Sarana Wisata Perkebunan Teh Gunung Manik dengan Konsep Agrowisata di Desa Karyamukti Kabupaten Cianjur. SADE: Jurnal Arsitektur, Planologi Dan Teknik Sipil, 2(1).
Ilyas, G. B., Liestiandre, H. K., Ginting, Y. M., Aysah, S., & Prasetyo, N. R. (2023). Synergizing digitalization and sustainability in tourism: Impacts, implications, and pathways. Journal of Enterprise and Development (JED), 5, 2023.
Imam, C. S., Gunawan, S., & Yanyan, A. S. (2018). Peranan Situs Makam Bosscha sebagai Pengembangan Objek Wisata di Desa Banjarsari, Kecamatan Pangalengan, Kabupaten Bandung. Geoarea: Jurnal Geografi, 1(2).
Indahsari, C. A., & Dwihantoro, P. (2023). Public Narrative of Smart Community-Based Tourism in Magelang Regency. INJECT (Interdisciplinary Journal of Communication), 8(2), 129–148. https://doi.org/https://doi.org/10.18326/inject.v9i2.733
Jokom, R., Semuel, H., & Wijaya, S. (2025). Sustainable tourism experiences: the role of digital technology and government support in creating tourists’ memorable experiences. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2482026
Junaid, I. (2024). Examining the practices and success of community-based tourism: A study at Barru Regency, Indonesia. Masyarakat, Kebudayaan Dan Politik, 37(1), 1–15. https://doi.org/10.20473/mkp.v37i12024.1-15
Kartika, N. E., & Syafrudin, O. (2023). Peningkatan Usaha Koperasi Wisata Berbasis Potensi Desa. Berdikari: Jurnal Inovasi Dan Penerapan Ipteks, 11(2), 271–282. https://doi.org/10.18196/berdikari.v11i2.13659
Lanouette, K., Van Wart, S., & Parikh, T. S. (2025). Participatory Digital Mapping, Dynamic Data, and Children’s Emergent Science Argumentation About Local Socio-Ecological Systems. Journal of Science Education and Technology, 34(2), 215–235. https://doi.org/10.1007/s10956-024-10152-6
Lapuz, M. C. M. (2023). The role of local community empowerment in the digital transformation of rural tourism development in the Philippines. Technology in Society, 74. https://doi.org/10.1016/j.techsoc.2023.102308
Lazuardina, A., Novianti, E., Baitulloh, T. G., & Delamontano, E. (2025). Mekarlaksana Tourism Village Development Strategy Analysis in Cikancung District, Bandung Regency Using SWOT Analysis. Tourism Scientific Journal, 10(2), 217–229. https://doi.org/10.32659/tsj.v10i2.444
Lisani, N. (2024). Strategi Storynomics Dalam Pengembangan Daya Tarik Wisata Budaya di Kepulauan Selayar. Jurnal Ilmu Budaya, 12(1), 59–70.
Maquera, G., da Costa, B. B. F., Mendoza, Ó., Salinas, R. A., & Haddad, A. N. (2022). Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137907
Mashkov, R., & Shoval, N. (2023). Using high-resolution GPS data to create a tourism Intensity-Density Index. Tourism Geographies, 25(6), 1657–1678. https://doi.org/10.1080/14616688.2023.2276910
Mumtaz, A. T., & Karmilah, M. (2022). Digitalisasi Wisata di Desa Wisata. Jurnal Kajian Ruang, 1(1), 1. https://doi.org/10.30659/jkr.v1i1.19790
Muqoffa, F. M. (2024). Aspek Wisata Edukasi pada Eduwisata Doesoen Kopi Sirap di Dusun Sirap, Desa Kelurahan, Kecamatan Jambu, Kabupaten Semarang. SENTHONG: Jurnal Ilmiah Mahasiswa Arsitektur, 7(2), 610–619. https://jurnal.ft.uns.ac.id/index.php/senthong/index
Nair, V., & Hamzah, A. (2015). Successful community-based tourism approaches for rural destinations: The Asia Pacific experience. Worldwide Hospitality and Tourism Themes, 7(5), 429–439. https://doi.org/10.1108/WHATT-06-2015-0023
Nurminen, V., Rossi, S., Rinne, T., & Kyttä, M. (2024). How has digital participatory mapping influenced urban planning: Views from nine planning cases from Finland. Computers, Environment and Urban Systems, 112. https://doi.org/10.1016/j.compenvurbsys.2024.102152
Ozdemir, G., & Zonah, S. (2025). Revolutionising Heritage Interpretation with Smart Technologies: A Blueprint for Sustainable Tourism. Sustainability (Switzerland), 17(10). https://doi.org/10.3390/su17104330
Prasetyo, H., & Rifai, M. B. (2022). Urgensi implementasi smart tourism untuk kemajuan pariwisata Indonesia. Journal of Tourism and Economic, 5(2), 147–160. https://doi.org/10.36594/jtec/5zvqmg87
Primanty, A. (2023). Strategi Pengembangan Wisata Alam Air Terjun (Curug) di Desa Curugrendeng Kecamatan Jalancagak, Subang, Jawa Barat. Masyarakat Pariwisata : Journal of Community Services in Tourism, 38–45. https://doi.org/10.34013/mp.v4i2.1387
Putra, A. G. I., Hermanto, B., & Winoto, Y. (2025). Strategi Keberlanjutan Desa Wisata Bandasari melalui Community-Based Tourism dan Pendekatan Sociopreneurship. Jurnal Altasia, 7(2), 353–367. https://doi.org/10.37253/altasia.v7i2.10371
Putra, A. G. I., Hermanto, B., Winoto, Y., Novianti, E., & Fiandra, Y. (2025). Astrophotography as a Medium for Affective Sustainability Communication in Alternative Tourism: A Qualitative Study Using Photo Elicitation. INJECT (Interdisciplinary Journal of Communication), 10(2), 321–336. https://doi.org/10.18326/inject.v10i2.4890
Putra, A. G. I., Hermanto, B., Winoto, Y., Nugraha, A., & Solihin, H. H. (2025). Astrotourism and Ecological Awareness: Investigating emotional encounters with the night sky. Journal of Environment and Sustainability Education, 3(4), 511–521. https://doi.org/10.62672/joease.v3i4.109
Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
Samal, R., & Dash, M. (2023). Ecotourism, biodiversity conservation and livelihoods: Understanding the convergence and divergence. International Journal of Geoheritage and Parks, 11(1), 1–20. https://doi.org/10.1016/j.ijgeop.2022.11.001
Sari, Y. K., Sushartami, W., & Aji, K. B. (2023). Pancoh Bercerita: Storynomics dalam Pengemasan Promosi Paket Wisata Seni dan Budaya. Tourisma: Jurnal Pariwisata, 4(2), 167. https://doi.org/10.22146/gamajts.v4i2.88026
Schwietering, A., Steinbauer, M., Mangold, M., Sand, M., & Audorff, V. (2024). Digitalization of planning and navigating recreational outdoor activities. German Journal of Exercise and Sport Research, 54(1), 107–114. https://doi.org/10.1007/s12662-023-00927-1
Sharma, A. K., & Sharma, R. (2025). Smart tourism in the digital age: overcoming barriers and unlocking new possibilities. Revista de Gestao. https://doi.org/https://doi.org/10.1108/REGE-02-2025-0030
Suhaimi, S. N., Putri, T. A., Harahap, A., & Furqan, A. (2024). Analisis Penerapan Community Based Tourism (CBT) di Desa Wisata Mekarsari, Kabupaten Bandung. Jurnal Industri Pariwisata, 6(2), 160–173. https://doi.org/10.36441/pariwisata.v6i2.1555
Weidenfeld, A. (2018). Tourism diversification and its implications for smart specialisation. Sustainability (Switzerland), 10(2). https://doi.org/10.3390/su10020319
Wiles, R. (2013). What are Qualitative Research Ethics? Bloomsbury Publishing.
Wu, W., Xu, C., Zhao, M., Li, X., & Law, R. (2024). Digital Tourism and Smart Development: State-of-the-Art Review. In Sustainability (Switzerland) (Vol. 16, Issue 23). Multidisciplinary Digital Publishing Institute (MDPI). https://doi.org/10.3390/su162310382
Wulandari, A. P., Damayanty, S., Aisyah, S. N., & Humaedi, S. (2024). Opportunities and Challenges dalam pengelolaan Desa Wisata Pujon Kidul Kecamatan Pujon Kabupaten Malang berbasis Sustainable Tourism. Share Social Work Journal, 13(2), 239–247. https://doi.org/10.45814/share.v13i2.52026
Yang, L., & Ning, W. (2025). Mechanisms and effects of the sustainable integration of digital-driven rural cultural tourism from the perspective of symbiosis. Sustainable Futures, 10. https://doi.org/10.1016/j.sftr.2025.100867
Yang, S., Guo, W., Xu, T., & Liu, T. (2024). Analysis on the Evolution Characteristics of Rural Tourism Public Service System from the Perspective of Digitalization—Empirical Evidence from the Silk Road Economic Belt. Sustainability (Switzerland), 16(20). https://doi.org/10.3390/su16208810
Ye, S., Shi, L., Feng, Z., & Hyuk, G. (2025). Toward a smarter, sustainable and satisfying life: Exploring the mechanism of smart rural tourism construction empowering rural revitalization in the area of Yangtze River Delta. Heliyon, 11(6). https://doi.org/10.1016/j.heliyon.2025.e42704
Yulianto, Y., Safari, T., & Nurcahyo, R. J. (2023). Potensi Agrowisata Kopi Sebagai Daya Tarik Wisata Ekonomi Kreatif Desa Kalibogor Kendal. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 14(2), 151–160. https://doi.org/10.31294/khi.v14i2.17093
Zheng, W., Huang, X., & Li, Y. (2017). Understanding the tourist mobility using GPS: Where is the next place? Tourism Management, 59, 267–280. https://doi.org/10.1016/j.tourman.2016.08.009
DOI: https://doi.org/10.24198/kumawula.v9i2.69181
Refbacks
- Saat ini tidak ada refbacks.
Kumawula: Jurnal Pengabdian kepada Masyarakat Terindeks Di:
21.png)
