PIONEER VILLAGE 4.0: EMPOWERING MSME (MICRO, SMALL, AND MEDIUM ENTERPRISES) GROUPS THROUGH THE  MYINNOVILLAGE PROGRAM IN BATU ROTO VILLAGE

Ishak Fadlurrohim; Syahrio Marta Hila

doi:10.24198/sosiohumaniora.v27i3.67676

PIONEER VILLAGE 4.0: EMPOWERING MSME (MICRO, SMALL, AND MEDIUM ENTERPRISES) GROUPS THROUGH THE MYINNOVILLAGE PROGRAM IN BATU ROTO VILLAGE

Ishak Fadlurrohim, Syahrio Marta Hila

Abstract

Empowering MSME groups for a sustainable future is an initiative by the Onschool Indonesia Group aimed at enhancing the capacity of MSME actors, particularly women in Batu Roto Village, North Bengkulu Regency. This project utilizes digital technology to foster an inclusive and sustainable economic ecosystem. This study employs a descriptive quantitative approach. The sample consists of 70 members of the MSME group, including 11 men and 59 women. Data were collected through a Likert-scale questionnaire administered to members of the Batu Roto Village MSME group, whose businesses are primarily focused on the agricultural sector, as well as goods and service-based enterprises. The MSME empowerment strategy in Batu Roto Village demonstrates significant success in managerial and partnership dimensions. The synergy between entrepreneurship training and formal collaboration has effectively enhanced productivity and market resilience. However, the limited effectiveness in developing industrial centers and business sectors reveals a critical gap: individual capacity building remains suboptimal without adequate physical infrastructure support and continuous sectoral evaluation. Academically, this study contributes a “Hybrid Empowerment Model” that emphasizes social capital as a key driver in resource-constrained environments. The policy implications suggest a shift in the role of village governments—from mere providers of physical infrastructure to active facilitators of support services (IaaS). This includes conducting regular village innovation audits and institutionalizing MSME networks into legal cooperatives to strengthen their bargaining position within a more inclusive strategic partnership framework.

Keywords

Empowerment of MSME Groups; Myinnovillage; Pioneer Village 4.0;

References

Andriansyah, A., Sadalia, I., Fachrudin, K. A., & Syahyunan, S. (2025). Digital Financial Literacy and Financial Well-Being Among MSMEs: A Multi-Group Analysis and Implications for Higher Education Finance. Educational Process International Journal, 18(1). https://doi.org/10.22521/edupij.2025.18.459

Arlius, A., Sudargo, T., & Subejo, S. (2017). Hubungan Ketahanan Pangan Keluarga Dengan Status Gizi Balita (Studi Di Desa Palasari Dan Puskesmas Kecamatan Legok, Kabupaten Tangerang). Jurnal Ketahanan Nasional, 23(3), 359. https://doi.org/10.22146/jkn.25500

Azizah, N. L., Indahyanti, U., Latifah, F. N., & Sumadyo, S. B. (2021). Pemberdayaan Kelompok UMKM Terdampak Covid Melalui Pendampingan Ekonomi Kreatif Berbasis Teknologi. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 5(2), 295–304. https://doi.org/10.29407/ja.v5i2.15374

Bahtera, N. T., Salam, Moh. D., & Prassetyo, S. (2025). Pemberdayaan Umkm Sidoarjo: Promosi Digital Dengan Canva, Capcut, Dan Strategi Branding. Jurnal Abdi Insani, 12(6), 2719–2727. https://doi.org/10.29303/abdiinsani.v12i6.2530

Basit, A., & Rosidayanti, R. (2020). Dampak Zakat Produktif dalam Penguatan Modal dan Kinerja UMKM pada Kelompok Usaha Mandiri di BAZNAS Provinsi NTB. WELFARE Jurnal Ilmu Ekonomi, 1(2), 150–159. https://doi.org/10.37058/wlfr.v1i2.2149

Bobba, M., Flabbi, L., Levy, S., & Tejada, M. (2021). Labor market search, informality, and on-the-job human capital accumulation. Journal of Econometrics, 223(2), 433–453. https://doi.org/10.1016/j.jeconom.2019.05.026

Fafurida, Putri, P. I., Bowo, P. A., & Oktavilia, S. (2024). Strengthening Tourist Village Attractions Through Empowerment of Rural Micro, Small, and Medium Enterprises (MSMEs). International Journal of Sustainable Development and Planning, 19(2), 775–780. https://doi.org/10.18280/ijsdp.190235

Farizqiyah, S. (2024). Strategi Pengembangan Ekonomi Lokal Berbasis Pemberdayaan UMKM (Studi pada UMKM Tape Singkong di Desa Kenduruan, Kabupaten Pasuruan). Journal of Regional Economics Indonesia, 5(1), 80–89. https://doi.org/10.26905/jrei.v5i1.10479

Hardi, & Zaharman. (2018). Strategi Pemerintah Kota Pekanbaru Dalam Pemberdayaan dan Pembinaan Umkm Menghadapi Mea. Jurnal Daya Saing, 4(1), 36–47. https://doi.org/10.35446/dayasaing.v4i1.130

Ibănescu, B.-C., Stoleriu, O. M., Munteanu, A., & Iațu, C. (2018). The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania. Sustainability, 10(10), 3529. https://doi.org/10.3390/su10103529

Indra, A., Wibowo, B., Sembiring, S., & Metalia, M. (2021). The Effect of Profitability and Growth on Micro Small and Medium Enterprise (MSME) Capital Structure with The Size of The Company as a Control Variable. Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia. EAI. https://doi.org/10.4108/eai.1-10-2020.2305573

Kurniawan, F. H., & Maulana, M. A. (2022). Model Strategi Pengembangan Masyarakat Berbasis Desa Wisata di Situ Gunung Sukabumi. Nuansa Akademik: Jurnal Pembangunan Masyarakat, 7(2), 219–236. https://doi.org/10.47200/jnajpm.v7i2.1236

Maszudi, E. (2023). Strategi Digital Marketing Untuk Pemberdayaan Umkm Di Indonesia. Prima Ekonomika, 14(1), 74. https://doi.org/10.37330/prima.v14i1.155

Mohamad, S., Saleh, G. S., & Umuri, H. (2024). Implementation of the UMKM Program in Poverty Alleviation di Desa Padengo Kabupaten Pohuwato. Provider Jurnal Ilmu Pemerintahan, 3(2). https://doi.org/10.59713/projip.v3i2.1129

Onkelinx, J., Manolova, T. S., & Edelman, L. F. (2016). The human factor: Investments in employee human capital, productivity, and SME internationalization. Journal of International Management, 22(4), 351–364. https://doi.org/10.1016/j.intman.2016.05.002

Paredes, F., Flores, D., Figueroa, A., Gaymer, C. F., & Aburto, J. A. (2019). Science, capacity building and conservation knowledge: The empowerment of the local community for marine conservation in Rapa Nui. Aquatic Conservation: Marine and Freshwater Ecosystems, 29(S2), 130–137. https://doi.org/10.1002/aqc.3114

Prasetyoningrum, A. K. (2018). Analisis Pengaruh Indeks Pembangunan Manusia (Ipm), Pertumbuhan Ekonomi, dan Pengangguran Terhadap Kemiskinan di Indonesia. Equilibrium: Jurnal Ekonomi Syariah, 6(2), 217. https://doi.org/10.21043/equilibrium.v6i2.3663

Prawira D., I. B. H., & Dewi, H. U. (2019). The analysis of factors that effect business development and income of MSMEs in Denpasar city. International Research Journal of Management, IT and Social Sciences, 6(4), 118–126. https://doi.org/10.21744/irjmis.v6n4.664

Rizky, M., Bakhtiar, Y., Fatmariza, F., & S, N. (2025). Pemberdayaan Perempuan melalui UMKM Rubik Ganepo di Kabupaten 50 Kota (Studi dalam kelompok UMKM Rubik Ganepo di Jorong Padang Kandi Nagari VII Koto Talago). Jurnal Edukasi Terkini, 1(1), 28–34. https://doi.org/10.70310/2w0pb709

Suminah, S., Suwarto, S., Sugihardjo, S., Anantanyu, S., & Padmaningrum, D. (2022). Determinants of micro, small, and medium-scale enterprise performers’ income during the Covid-19 pandemic era. Heliyon, 8(7), e09875. https://doi.org/10.1016/j.heliyon.2022.e09875

Surin, E. F., Mohd. Hazman Fitri Hussin, Mohd. Najib Saad, & Mior Harris Mior Harun. (2015). Using the Social Network for Business Sustainability: Examining Start-up SME Firms in Malaysia. Information Management and Business Review, 7(5), 18–26. https://doi.org/10.22610/imbr.v7i5.1171

Tasya Kamilannisa, Enjang Suherman, & Laras Ratu Khalida. (2024). Strategi Pemberdayaan Masyarakat Melalui UMKM Kelompok Wanita Tani Kenanga Desa Tanjung. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(9). https://doi.org/10.47467/alkharaj.v6i9.2466

DOI: https://doi.org/10.24198/sosiohumaniora.v27i3.67676