GOOD TOURISM GOVERNANCE DALAM PROGRAM UNGGULAN SATU NAGARI SATU EVENT DI KABUPATEN TANAH DATAR

Abstrak

Misi ke 4 tahun 2021-2026 Kabupaten Tanah Datar adalah “Pembangunan pariwisata berkelanjutan yang berbasis adat, budaya, dan sumber daya alam”, yang diwujudkan dalam inovasi Program Unggulan Satu Nagari Satu Event. Namun dalam pengimplementasiannya, terdapat kesenjangan antara prinsip ideal tata kelola kepariwisataan yang baik dan praktik pengelolaan SNSE di lapangan. Oleh karena itu, penelitian ini menganalisis penerapan 7 prinsip good tourism governance Sunaryo dalam penyelenggaraan Program Satu Nagari Satu Event. Penelitian dilakukan dengan menggunakan metode kualitatif, mengumpulkan data melalui studi kepustakaan, observasi, wawancara, yang kemudian dianalisis secara interaktif dengan teknik yang dikemukakan oleh Miles & Huberman. Hasil penelitian menunjukkan bahwa penyelenggaraan Program Satu Nagari Satu Event di Kabupaten Tanah Datar pada tahun 2024 belum berjalan optimal berdasarkan tujuh prinsip Good Tourism Governance. Program ini telah menunjukkan keberhasilan dalam mengangkat identitas budaya lokal, meningkatkan partisipasi masyarakat dalam pelaksanaan kegiatan, serta memperkuat promosi dan branding Kabupaten Tanah Datar sebagai kabupaten event. Namun demikian, program belum mampu mewujudkan tata kelola kepariwisataan yang berkelanjutan, karena masih terdapat keterbatasan pada aspek partisipasi strategis masyarakat, kemitraan, pengembangan kapasitas SDM, monitoring dan evaluasi, serta keberlanjutan pengelolaan program pasca kegiatan. 

The fourth mission of Tanah Datar Regency for 2021–2026 is “Sustainable tourism development based on customs, culture, and natural resources,” which is realized through the innovative “One Village, One Event” (SNSE) flagship program. However, in its implementation, there is a gap between the ideal principles of good tourism governance and the actual management practices of the SNSE program on the ground. Therefore, this study analyzes the application of Sunaryo’s seven principles of good tourism governance in the implementation of the “One Village, One Event” Program. The research was conducted using qualitative methods, collecting data through literature review, observation, and interviews, which were then analyzed interactively using the techniques proposed by Miles & Huberman. The results indicate that the implementation of the “One Village, One Event” program in Tanah Datar Regency in 2024 has not yet been optimal based on the seven principles of good tourism governance. This program has demonstrated success in highlighting local cultural identity, increasing community participation in the implementation of activities, and strengthening the promotion and branding of Tanah Datar Regency as an “event regency.” However, the program has not yet been able to achieve sustainable tourism governance, as there are still limitations in the areas of strategic community participation, partnerships, human resource capacity building, monitoring and evaluation, and the sustainability of program management following the conclusion of activities.